Friday, July 27, 2012

How is Pokemon Go affecting real estate and the housing market?

Currently restaurants, bars, and coffee shops that have Pokestops in them are benefiting from Pokemon go.  Personally I have stayed at a coffee shop for over an hour, buying multiple coffees purely because I wanted to use the Pokestop for lures.


Apparently there is an application process to become a Pokestop.  But the processes is slow, and it is not guaranteed that your location will become a Pokestop.  As long as Pokemon Go continues to be the most popular game in the world, I expect casual sit-down places that have Pokestops will see an increase in their value.


Yelp already has a Pokestop filter on their website.  If you want to find a place to eat/drink and play Pokemon, you can! It's a dream come true.


In the housing world, people have used Pokestops as an advertising point for apartments and sublets in major cities.  I have friends that live on top of a Pokestop; I live .5 miles away from the closest Pokestop.  Many players like me would be willing to pay a little more money to live at apartments closer to Pokestops.  The demand is there; now realtors are starting to catch on and use it as a selling point.


This article gives some more interesting examples of Pokestops in the housing market.

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